What is Motiva?
Motiva brings words to life through collectible artworks built from quotes, names and stories. Each piece combines image, typography and motion, revealing hidden words through an enigmatic grid of letters. The product sits between art, technology, memory and luxury gifting, designed to preserve legacy in a lasting visual form.
Brand Shift
Motiva’s logo and type system were originally created by Pentagram and remained as the foundation. Around them, I rebuilt the brand’s visual world, shifting it from colorful gradients and an expressive, art-driven direction toward a quieter luxury language across art direction, image treatment, the printed catalog, website experience and supporting materials.
The new language was defined through restraint, sharper layouts, a quieter color palette, generous spacing and a more editorial rhythm.
A quieter, heavier and more luxurious brand world for a product built around words, memory and legacy.